Ben Settle - Email Players 1 - 15 -

Your list is not a bank you withdraw from. It’s a garden you water daily — even when you don’t feel like it. 6. The “Scarcity Without Sleaze” Framework (Issue #14) By issue #14, Settle tackles the problem of scarcity.

You can use this as a blog post, email draft, or social media thread. What I Learned from Ben Settle’s Email Players Issues 1–15 (The “Uncomfortable” Education) Ben Settle - Email Players 1 - 15

His philosophy: The best subscriber is someone who was given your email by a friend, not someone who traded their address for a PDF. Your list is not a bank you withdraw from

Why? Because clarity repels as much as it attracts. When you offend the wrong people, you magnetize the right ones. you magnetize the right ones.