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Exactly What To Say- The Magic Words For Influe... May 2026

Your words are the most powerful tool you own. Sharpen them. Have you read Exactly What to Say ? What is your go-to "magic word" for influencing a conversation? Let us know in the comments below.

The Magic Words That Make People Say "Yes": A Guide to Influential Communication Exactly What to Say- The Magic Words for Influe...

Most people default to "Is now a good time?" which allows the listener to instantly say, "Actually, no, it isn't." By asking, "Is now a bad time?" you signal respect for their schedule, but you frame the answer in the negative. If it isn't a bad time, the only logical response is, "No... now is fine." You’ve just cleared the runway to start your pitch. Instead of saying: "If you sign up today..." Say: "When you move forward..." Your words are the most powerful tool you own

Most people use "I need to think about it" as a polite "no." If you ask, "What can I do to change your mind?" you sound desperate. Instead, ask: "What specifically concerns you about moving forward?" The word "specifically" forces them to stop being vague. It cuts through the haze and gets to the real objection (price, time, fear), allowing you to solve the actual problem. Never say: "I just wanted to check in..." or "I’m just calling to see..." Say: Eliminate the word "Just" entirely. What is your go-to "magic word" for influencing

In his bestselling book, Exactly What to Say , author Phil M. Jones argues that the problem isn't what you are saying, but the specific words you are using. He suggests that by using precise "Magic Words," you can guide a conversation toward a "Yes" without ever being pushy or manipulative.