There is a specific, almost forgotten artifact of the late 2000s that lives only in the muscle memory of a certain generation of mobile users: the Facebook Jar icon on a BlackBerry.
Because the BlackBerry had no touchscreen, you navigated with a physical trackpad or the infamous ball. Scrolling through your jar was deliberate. To comment on a post, you hit the menu button, scrolled to “Comment,” typed with two thumbs on a physical QWERTY keyboard that clicked with each keystroke, then hit the trackpad again. Every interaction was a decision. You didn’t "like" mindlessly; you committed to the click.
Before the iPhone became a slab of glass, and before Android found its footing, the BlackBerry Curve or Bold was the device of choice for the socially ambitious. And nestled among the BBM (BlackBerry Messenger) green chat bubbles and the blinking red notification light sat an icon that looked like a mason jar filled with Facebook’s blue and white palette.
If you see a screenshot of that jar icon today, you might smile. Not because the app was good—by modern standards, it was terrible. But because it represents a time when "checking Facebook" was a discrete act. You opened the jar, caught up with your friends, closed the jar, and put the BlackBerry back in your pocket. The red light went dark. And you went back to your life.
For the uninitiated, it was an odd choice of imagery. Why a jar? Today, the Facebook logo is a stark ‘f’ on a deep blue background. But in 2009, on a 2.4-inch non-touch screen, the jar felt human . It suggested collection—a jar of memories, photos, and pokes. It wasn’t just an app; it was a promise that your social life could fit into a small, plastic, thumb-typed container.
You would click the jar. The hourglass (or the spinning clock icon) would appear. You would wait. And wait. Over EDGE or 3G, the app would take forty-five seconds to render your News Feed as a list of plain text names. No auto-play videos. No infinite scroll. Just status updates from people you actually knew: “Jenny is eating a bagel.”