PwC (2020). Global entertainment and media outlook 2020-2025. Retrieved from https://www.pwc.com/us/en/industries/tmt/publications/global-entertainment-and-media-outlook.html
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The target audience for FrolicMe, Nikki, and Dream Down varies. FrolicMe's target audience is primarily adults aged 25-45 who are looking for a convenient and affordable way to access entertainment content. Nikki's target audience is primarily young adults aged 18-24 who are interested in lifestyle, beauty, and wellness content. Dream Down's target audience is primarily younger adults aged 18-24 who are interested in live streaming and interactive content. PwC (2020)