Keep holding the joystick until you see the Philips logo appear on the screen, then disappear, and then appear again. This may take 15–20 seconds.
Format a USB stick as FAT32 (not NTFS or exFAT). How to Hard Reset PHILIPS 32PFT5500 12
The has a multi-directional joystick button on the bottom edge or back left side of the TV (near the power LED). Keep holding the joystick until you see the
Turn on the TV and press the Home button on your remote. How to Hard Reset PHILIPS 32PFT5500 12
Copy the firmware file (usually named autorun.upg or similar) to the root of the USB drive.
Release the joystick when you see the “Reset” or “Erase all data” message on screen.