Liz Young Sd Nov 2024 44 Here

Three weeks earlier, the small marketing firm where Liz had worked for 12 years had shut down. Her role as a client strategist was gone—not because of performance, but because the owner retired abruptly. At 44, Liz felt too young to coast and too old to start over carelessly.

All three gave her the same answer:

By the end of November 2024, Liz had signed two monthly consulting agreements. Her income was less than half of her old salary—but her stress was a tenth of what it had been. She worked from her kitchen table, wore flannel instead of blazers, and for the first time in years, watched the sun set over the prairie without dreading Monday morning. liz young SD NOV 2024 44

That afternoon, she called three local small businesses she admired—a greenhouse, a bike shop, and a bakery. She didn’t ask for a job. She asked: “What’s the one thing you keep putting off because you don’t have time or help?” Three weeks earlier, the small marketing firm where