So, when her mother called to say Dadi had fallen in her Chanderi home, Ananya saw the opportunity, not the emergency. She packed her ring light, three sarees, and a drone.

"Young lady," he said, not looking up, "your phone has eaten our shadow. People watch reels of silk, but they buy plastic. Go away."

Her engagement rate was flatlining.

Chanderi was not Instagram-ready. The famous brocade looms were silent. The street outside her ancestral kothi smelled of wet earth and overripe mangoes, not sandalwood incense.

Stung, Ananya realized the ugly truth. She had built a career curating "culture" like a museum exhibit—preserved in amber, devoid of sweat.