Ideas que pegan (Spanish title for Made to Stick by Chip and Dan Heath) provides a framework for creating messages that are memorable and influential.
): Use "anti-authorities" (real people), vivid details, or "testable credentials" that allow the audience to verify the idea themselves. motional ( pdf ideas que pegan
): Find the essential core of your idea. Strip away everything that isn't vital to make it compact and deep. nexpected ( Inesperado Ideas que pegan (Spanish title for Made to
): Make people care. Appeal to their self-interest or their sense of identity. pdf ideas que pegan