Today’s shoot was for the summer “Refresh Your Vibe” campaign. The set was a stylized beach shack, all teal and coral. The hero product: a glistening, sweat-beaded bottle of Pepsi Black. The model, a handsome but vacant man named Karan, was supposed to look at a woman off-camera as if she were the only cold thing in a boiling world.
Six months later, the billboards went up across the city. There was no glossy perfection. Just a man in a blue polo, holding a bottle of Pepsi, looking at someone just off-frame. The expression on his face was tender, unguarded, electric. Pepsi Uma Sex Photoadds 2021
And for the first time in a long time, Uma didn’t need to direct the shot. She just lived in it. Today’s shoot was for the summer “Refresh Your
“We’re changing the campaign,” she said. “No models. No beach shack. Real people. Real connection. The tagline is: ‘Find your Pepsi moment.’ ” The model, a handsome but vacant man named