The 1-page Marketing Plan | - Get New Customers- ...

“Wrong,” Lena smiled. “Look at your sales records. Who buys the most? Who buys the most expensive loaf?”

Marco dug through receipts. “A woman. Late 30s. Lives in the condos three blocks away. Orders the gluten-free olive loaf every Thursday. Name is Priya.” The 1-Page Marketing Plan - Get New Customers- ...

Because as Allan Dib writes: “Marketing is a system, not an event.” “Wrong,” Lena smiled

The next Thursday, Priya texted him directly: “Two Rescue Boxes this week. My neighbor wants one.” Who buys the most expensive loaf

She took a bite of the gluten-free olive loaf. Her eyes widened. “This is… actually good?”

“No billboards. No radio. Here’s your offer: Go to the condos. Put a sign in the elevator: ‘First 10 residents: Free ‘5 PM Rescue Box’ this Friday. No catch. Text ‘BREAD’ to 555-1234.’ ”

Marco sighed. “Anyone with a mouth.”