The Balkan Phenomenon: Turkish TV Series on Sitel Television and Beyond

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Turkish dramas have seen remarkable success in the Balkans since the early 2010s, with Macedonian channel Sitel TV playing a key role in introducing shows like Gümüş (rebranded as 1001 Nights ) and Fatmagül'ün Suçu Ne? . These series, dubbed or subtitled, attract millions of viewers across age groups, sparking debates on cultural influence, gender roles, and regional soft power.