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If you scroll through vintage car classifieds or wander the carpeted aisles of a suburban classic car auction, you will eventually hear the whisper of a strange, captivating word: Watusi .
The Watusi Theme teaches us a simple lesson: A Congolese dance becomes a New York craze becomes a Detroit paint scheme becomes a collector's holy grail. The meaning changes, but the rhythm remains. Watusi Theme
Teenagers loved it. Parents were confused. Dick Clark put it on American Bandstand . For a few golden months, everybody was doing the Watusi. Enter the Dodge Dart. By 1963, Dodge had a problem. The Dart was a sensible, economical compact car—a box on wheels designed to sip gas and haul groceries. It was reliable. It was boring. And in the early 1960s, boring was a death sentence. If you scroll through vintage car classifieds or
It reminds us that the early 1960s were not the gray-flannel-suit world of Mad Men . They were a time of sweaty teenagers, stolen drums, and marketing executives desperately trying to sell a four-door sedan by naming it after a wiggle. Teenagers loved it
Today, a surviving 1963 Dodge Dart Watusi is a unicorn. Estimates suggest fewer than 300 were ever built, and maybe 30 exist today. A pristine, numbers-matching Watusi convertible can fetch upwards of $60,000 at auction—ten times what a standard Dart of the same year would bring.