But if you use it to generate the emotional core of the story, you have saved money but lost the plot—literally. We are not in the entertainment business. We are in the attention business. And attention is the only resource that isn't getting cheaper.
The algorithm ate the blockbuster. It’s time to starve the algorithm and feed the artist. What are you working on that terrifies you? Reply to this post or find me at the confab next week.
So here is the deep cut challenge for every studio head reading this: Wet And Wild Asses Vol. 14 -Brazzers 2024- XXX ...
We have spent billions of dollars perfecting the art of the "Sure Thing." We resurrected dead IPs, stretched animated classics into soulless live-action photocopies, and turned Marvel’s cinematic universe into a homework assignment.
The studios that survive the next recession will be the ones brave enough to release a movie that audiences either love or hate. The danger zone is "fine." Fine is skipable. Fine is background noise. Fine is what happens when a committee designs a movie by algorithm. But if you use it to generate the
And the audience is exhausted.
For the past decade, the mandate from the C-suite has been simple: And attention is the only resource that isn't
Not something that confuses you. Something that genuinely scares you because you aren't sure it will work. That fear is the signal that you are creating culture.