The CFO leans in.
“Context is a conversation,” Marco says. “A deck is a weapon. You’re using it as a filing cabinet.”
The next morning, during the pitch to the executive team, the reaction is brutal. Five minutes in, the CEO starts checking his phone. The CFO squints at a complex waterfall chart and asks, “What am I looking at?” By slide 12, the COO interrupts: “Sarah, just tell me what you want me to do.” The project is put “on hold” (corporate for dead ). The CFO leans in
She walks into the boardroom. The same CEO, CFO, and COO are there, already looking at their watches.
Two weeks later, Sarah presents “Project Ignite – Revived.” You’re using it as a filing cabinet
For the Gray Deck: “Uh… a lot of blue and some numbers I didn’t catch.”
Sarah, a senior marketing manager at a mid-sized tech firm. She is smart, knowledgeable, and has a problem: her brilliant ideas keep getting rejected. She walks into the boardroom
For his revised version: “A giant green arrow pointing up, then a red circle around ‘Q4.’”